Are you sure?

You still have in your basket

If you continue to our gift website, these items will not be present in your new Utility Gift basket.s in your basket won't carry over to the gift site.

However, your Utility Design shopping basket will be saved here for 30 days should you wish to return to it.

Sign Up To The Utility Newsletter For 10% OFF Your First Order

  1. Home
  2. Blog
  3. Top Tips for an Irresistible Instagram

Top Tips for an Irresistible Instagram

Instagram is the fastest growing social media service and as such, it has become increasingly important for businesses, brands and bloggers to use the platform for growth. Although Instagram wasn't a new idea - instant sharing of photos with friends and followers was first started by Flickr - it has revolutionised the way we share photos and allows everyone to edit and share their favourite images instantly, even if they aren't a professional photographer.

Instagram can be fairly difficult to crack which has led to an increasing amount of bots, bought followers and bland content - check out this bot test from Matthew Pike over at Buckets & Spades. In a day and age where time is just as important as money, we can understand why people invest their money instead of their time to grow their account. So we thought we'd talk to some of the bloggers, Instagrammers and brands we love the most to get the inside scoop on how to best manage an Instagram account. We asked everyone the following two questions;

What elements do you consider (per post and for the whole look and feel of your feed) when creating content for your Instagram? 

If you had one top tip for someone starting up on Instagram what would it be?

See their answers and Instagram tips below.


Mike is a men's lifestyle and fashion blogger. Although he's pretty new to the blogging scene, he's been killing it on Instagram since day one...

Top Instagram Tips

What elements do you consider (per post and for the whole look and feel of your feed) when creating content for your Instagram? 

It depends on where or what exactly I'm shooting, but usually the main elements I consider when creating content have got to be lighting, depth of field and colours within the scene itself. I try to keep the majority of my content fairly minimal and clean, this can be tricky sometimes so thinking outside of the box and finding locations nobody has really shot before is always fun but challenging!

If you had one top tip for someone starting up on Instagram what would it be?

Keep content in line with a certain aesthetic that you're going for and stick to it. I love finding Instagram feeds that are full of similar content that I find relevant and am interested in!


Ruth loves walking. So she applied her love for it to a blog - Whitepeak Wellbeing - which talks about mental health. Oh and Ruth also takes stunning photos.

Top Instagram Tips

What elements do you consider (per post and for the whole look and feel of your feed) when creating content for your Instagram?

I like my pictures to work together both visually and in narrative - to tell a story about my life and my work. For me, keeping in mind a consistent purpose doesn't mean that every picture has to have the same theme - I post lots of different things - but the common thread is they all contribute to the story. To make it visually coherent I pay attention to my colours and tones and I do a bit of editing in VSCO to achieve that.

As well as the visual elements I pay a lot of attention to truth and honesty in my feed. Follower trust is important to me and is part of what I think it special about my gallery. This fosters genuine engagement with people and I have grown organically as a result over time. Finally, I try and make sure I engage with everyone. If they talk to me I talk back. Some people only follow those who fit with the strategy, but I follow people who have taken the time to share their thoughts in return. This does strange things to the algorithm and it means I take a hit on visibility with the big accounts I admire BUT for me real interaction comes first. Don't be one of those people who only follows or talks to the 'popular' group - the people you may want as a client or customer could be out there with a 'boring' looking account, but if they're talking to you then they are already interested in what you have to offer and you ignore that at your peril. 

Top tip for someone starting up on Instagram what would it be?

Be consistent,  real and straighten those horizon lines! Be consistent in what, when and why you post because it seems to help improve your reach. And be real in yourself and your message. Real attracts real afterall. Oh, and don't let it take over your life! It's easy for that to happen - to seek validation, and to feel less for not having a huge following. But in the end that time could be spent better on enjoying the life you're posting about. 


Olivia is relatively new to the interior blogging scene, but she's taking it by storm. Olivia has already been recognised for several awards including being highly commended for the best new interior at the Amara Interior Blog Awards.

Top Instagram Tips

Olivia is an interiors and lifestyle blogger who has taken Instagram by storm. She was highly commended in the best newcomer blog in the 2016 Amara Interior Blog Awards - so she knows a thing or two about growing an account.

What elements do you consider (per post and for the whole look and feel of your feed) when creating content for your Instagram?

I like to share a variety of close up images as well as full room shots - which are always so much more popular but it's nice to change it up. I try to keep a colour theme for my instagram feed which at the moment is made up of greys, whites and golds - simply because these are the colours that make up my home and interiors.

And if you had one top tip for someone starting up on Instagram what would it be?

Always use natural light - I find that at this time of year in the gloomy UK, you only have a small time bracket during the middle of the day to get those shots in - hurry up summer and long light days.


INSTRMNT are an independent watch brand based in Glasgow. Their aim is to create minimalist, high quality goods that are accessible to all.

Top Instagram Tips

What elements do you consider (per post and for the whole look and feel of your feed) when creating content for your Instagram?

We generally look for balance, both through colour, style and quality of photographs. A good mixture of imagery that we have produced and customer generated photographs. Our style is generally to post light, bright and clean shots. Occasionally we will post a darker image, when we do this we just make sure that the photos it is surrounded by are light to create a strong contrast and make sure the feed itself doesn't get too dark.

As we currently have a relatively small product range we also think its important to break up product shots with inspiration images, these take the form of “content” posts which is basically imagery from our weekly blog post. 

The feed itself should represent us as a brand, clean, accurate and precise.  

And if you had one top tip for someone starting up on Instagram what would it be?

Post regular, engaging content.

There was a clear theme running through the answers from the bloggers and brands we spoke to - be consistent in what, when and why you post and engage, engage, engage.

If you're just starting off on Instagram and trying to grow your blog, business or just personal account, follow these Instagram tips and you should see healthy organic growth. But don't expect to be an overnight success. It takes commitment and hard work to grow an Instagram account organically, just like many other things in life.

Time for more Utility? Instagram Update | A Community Reacts| Award Winning Interiors : 9 Move Set Designs Worthy Of An Oscar

Next Working Day Delivery

View UK delivery options

Delivering to 150 Countries

View delivery options

Thank You Messages

I have rarely experienced such excellent quality advice, support and reliability. Your staff communicate effectively and helpfully. I am a truly satisfied customer. I love my String Shelving and I will not hesitate to return to Utility for my next purchase. Thank you!

Oct 24th 2019 | Sarah

Your customer service has been fantastic. I'm seriously impressed. Really pleased to be able to place the bigger order and make your time worthwhile. I think I need to send you a medal!

May 19th 2019 | Jason

I just wanted to express my thanks again for your great customer service. I ordered my items less than 24 hours ago and I’ve amended my order- yet I still have my order here with me now. You went out of your way to deliver my order and I’m very grateful. I wish more places had people like you :-)

May 14th 2019 | Louise

Thanks so much for your extraordinary service. -

Jun 19th 2019 | Maria (US)

Thanks again for such amazing customer service - I have honestly been so impressed by everything! Thank you for doing such a wonderful job

Jun 19th 2019 | Amber

Excellent customer service and immediate response to enquiry (live chat). Very happy every time used Utility both online and on high street.

Jun 28th 2019 | Jo

I couldn't be happier with the custom made sofa bought through the online store. It is perfect and made all the more enjoyable by buying it through the guys at utility. Ben and Paul who delivered the sofa were amazing, kind and really helpful in a difficult situation (of course the lift broke when I was getting something delivered). Would highly recommend!

Aug 13th 2019 | Holly

Just wanted to message and say that I'm a big fan of the Utility Stores and the types of products you guys sell. I work close by to the Manchester store at University Green, so I'm popping in a fair bit generally for cards, gifts, etc. I just nipped in again this afternoon about one product I'd bought earlier and the staff were super helpful and attentive. It made it really easy, and I was in and out in no time.

Aug 13th 2019 | Richard

Just wanted to drop you guys a quick note to say how happy I am with the service I have had. Especially the two guys who delivered/carried into an awkward space/built/then took away the packaging, not to mention then gave me a lift into town. Thank you. Plus the sofa looks amazing. I will definitely be using you guys more in the future and will highly recommend you to anyone who will listen.

Sep 13th 2019 | Luke

Thank you for all your help and customer service, the Eames Lounge Chair arrived yesterday and I love it.

Nov 1st 2019 | Ross

Comment: I just wanted to say that Esther on the checkout in the L1 store made my day today she was so friendly

Dec 9th 2019 | Katy