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Privacy Policy

Protecting your privacy

At Utility, we’re committed to protecting your privacy and security. We’re all online shoppers ourselves so we appreciate and respect how important privacy is. Below we outline how your personal information (anything that can be used to identify a living individual, either directly or indirectly. This can refer to obvious things like your name and address, but also online identifiers like IP address) are collected, stored and processed.

Who is the data controller for utilitydesign.co.uk

For all Uitlitydesign.co.uk services, the data controller — the company responsible for protecting your privacy— is Utility Design Ltd.

14a Compass West
Spindus Road
L24 1YA

Phone number: 0151 494 9412
Email address: richard@utilitydesign.co.uk
Registered company number: 10919861
ICO registration number: A8800634

Our promise to you

In order to provide the level of customer service we pride ourselves on, sometimes we need to collect and process some of your personal information, but we promise…

  • We’ll only store what we need to improve your experience on utilitydesign.co.uk
  • We’ll protect your information like it’s our own. We’re committed to maintaining safety and security across our site by using appropriate security measures and controls.
  • We’ll always aim to take your side, and talk your language.
  • We’ll only keep your information for as long as we need it, or as long as you’re a customer. If it’s not being used, we’ll delete it.

The information we will collect

  • Identity data – title and name
  • Contact data – address, postcode, email address or telephone numbers.
  • Usage data – information about how you use our website.
  • Transactional data – a record of the products you’ve purchased from us, including the data and spend in relation to that purchase.
  • Technical data – IP address, login data (if relevant), web browser version and type, time zone, location and operating system.
  • Marketing data – a record of your marketing preferences including Utility communications and third parties.

The information we won’t collect

We won’t collect any of the following. Information about your religious or philosophical beliefs, sexual orientation, gender, race or ethnicity. We will not collect information relating to political opinions, trade union memberships or information relating to your health, genetics or biometric data. 

How we use your information

We use your information in a variety of ways, which we’ve outlined in the table below.

What your information is used for What specific data is collected Legally, why do we do that? Legitimate interests
To process and deliver your order Identity contact It’s an important part of our contract with you.  
To manage payments / recover money owed to us Identity contact & transaction data It’s an important part of our contract with you + legitimate interests. To recover any debt owed to us
To create a user profile when you open an account Identity contact It’s an important part of our contract with you. -
To send you account and service updates Identity contact & transaction data It’s an important part of our contract with you + legitimate interests. To keep our records up to date and ensure we meet legal obligations.
To send you information about products and services Identity contact, marketing preferences, technical, usage & profile data. Legitimate interests To tailor our services for the betterment of your customer experience and to help our business grow.
To administer and protect our business and our website Transactional, technical and usage data. Legitimate interests Running our business, provision of administration and IT services, network security
Handle returns in accordance with ourTerms and Conditions and provide customer service and support Identity contact and transactional data. It’s an important part of our contract with you.  
Carry out session recordings to improve website functionality and user experience. Identity, technical and usage data. Legitimate interests. To better understand how customers use our website. To highlight and fix bugs or potential UX updates.
To enable survey feedback and competition entries Identity, contact and transactional data It’s an important part of our contract with you + legitimate interests. To collect feedback and ultimately improve our services.
For data analytics Technical, usage and profile data.  Legitimate interests To inform market strategy, improve our web services and product listings. To define user groups by type..
Proof of identity Identity contact It’s an important part of our contract with you + legitimate interests. In order to protect both you and Utility against fraudsters, we may need you to confirm your identity to make sure that it was you who placed an order. 
Allocation of unique customer ID when you first shop with us. Identity contact It’s an important part of our contract with you.  

Sharing your information

We do not, and will not, sell any of your personal information with any third party, including but not limited to your name, address, contact or payment details.

However, we do share some of your data with the following companies as an essential part of being able to provide our services to you. Your personal information is protected by their privacy policies.


We use Mailchimp to help manage our marketing database and send out newsletter information to you if you have requested that we do so. If you have signed up to receive our newsletter then information including your name, email address and transaction history will be stored within the Mailchimp system.

MailChimp is Privacy Shield certified and also uses Standard Contractual Clauses to ensure the security of processing outside of the EEA.

Mailchimp’s privacy policy can be viewed.

Delivery Partners

In order to ensure your orders are fulfilled we will share your name, address, email address and telephone number (if entered as part of the checkout process) with our courier partners. The courier will use this information to provide you with delivery updates. We use various delivery companies to deliver orders based on size, region and service chosen at checkout - you can find out more about our delivery services.


We use third-party payment providers Stripe, Paypal, Apple Pay, Amazon Pay and Deko Pay to securely process our transactions, so information relating to your transactions, including card details, will be shared with these providers.

Read PayPal’s Privacy Statement for more information about how they keep your personal data secure.

Read Stripe's privacy policy.

Read Deko Pay's privacy notice.

How long do we keep your data?

We work hard to ensure that your personal data is not kept any longer than necessary to fulfil the purpose for which it was collected. Generally, we will not keep your information for longer than 6 years as this is a statutory retention period for HMRC.

Your Rights

We accept that you have the following rights with regards to your personal data:

  • The right to be informed – this privacy policy explains how your personal data is processed by Utility Design Ltd.
  • The right to access – you can request that we provide you with all of the personal data we hold about you. We will provide this to you free of charge within one month of your request.
  • The right to rectification – you can manage your personal details within your Utility customer account to ensure they are up-to-date, or you can contact us to let us know if we have any incorrect or out-of-date information about you.
  • The right to erasure – you have the right to have your data “erased” in the following citations…

1. Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed;

2. When you withdraw consent;

3. When you object to the processing and there is no overriding legitimate interest for continuing the processing;

4. When the personal data was unlawfully processed; 5. When the personal data has to be erased in order to comply with a legal obligation.

  • The right to restrict processing – you have the right to restrict processing in certain situations such as…

1. where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data;

2. where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds;

3. when processing is unlawful and you oppose erasure and request restriction instead;

4. where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim.

  • The right to object – You have the right to object to the processing of your personal data in the following circumstances…

1. Direct marketing – remember you can opt out at any time from our marketing communications by using the link present in all of our marketing emails or by contacting us directly via email or telephone.

2. Where the processing is based on legitimate interests

You also have the right not to be subject to a decision that is based solely on automated processing. Utilitydesign.co.uk does not conduct any automated decision making, including profiling, on our customers.

Changes to our privacy policy

We may make changes to this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on the Utility website or by some other means of contact such as email, so that you are in an informed position to review changes before continuing to use Utilitydesign.co.uk

Do you have any concerns?

If you’d like to talk through any of the above with us, please feel free to email richard@utilitydesign.co.uk 

If you feel as though we have not processed your data according to the law, please let us know and we’ll be sure to try and fix the problem. If you’re still not satisfied, you have the right to make a direct complaint with the ICO here.


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Thank You Messages

"Every part of their service and process is polite, efficient and accurate. Zero complaints what so ever, and continually impressed by this company."

May 7th 2023 | Tony

"good customer service....Very happy that I was able to amend my order after I realised that I needed to go with a smaller size..Good communication throughout. Table arrived well within the timeframe..and I love it!"

Jul 13th 2023 | Bjorn Lie

"Excellent customer service, the lady that assisted me on the telephone & via email was professional and super efficient, the service I received today was fabulous, would highly recommend Utility"

Jul 11th 2022 | Suzie S

"Great price and actually had the item in stock and this company is UK based and actually has customer service staff who answer the phone. Will definitely be using Utility Design again."

Jun 11th 2022 | Carl Rooney

"Utility Design have a wonderful selection of beautiful products but I was particularly impressed by their customer service when my delivery was delayed by the courier. They went above and beyond to keep me informed"

Jul 13th 2023 | Emma Young

"An absolute pleasure to deal with, their edit and knowledge superlative."

Jul 7th 2023 | AM