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Top Pinterest Travel Trends for 2017

Pinterest is an amazing source of inspiration for trip planning but with over 3 billion ideas disseminating from its travel category, scrolling through its pins can be a little overwhelming! Lucky for us Pinterest have released its 2017 Travel Trend Report, containing the top travel destinations and activities jet-setters are pinning. Following our round up of the Pinterest 2017 Wedding Trend Report we thought we'd do the same with the travel report. If you're looking for a last minute summer getaway- here's 9 trending destinations to consider!


Searches for travel in Iceland have gone up 54% year on year and it's not hard to see why. The land of natural wonders is an amazing place to visit all year round despite offering entirely different experiences depending on the season. Iceland in the winter is a frozen mega-land that brings to mind a 'beyond the wall' scene from Game of Thrones (in fact, much of the series is filmed in Iceland) whilst during the summer it experiences 24/7 daylight due to the phenomenon of 'midnight' sun. Whatever time of the year you visit there's so much to see and do, it's no wonder the country has experienced a remarkable growth in tourism in recent years.

Top Icelandic attractions include the Northern Lights, Gulfoss Waterfalll, Þingvellir National Park and of course the Blue Lagoon. Check out this comprehensive Guide to Iceland Travel for more tips on when to go & where to visit.

Natural Hot Springs

One of the reasons why Iceland is such a popular destination can be explained by another trend: Natural thermal baths. Thermal baths reduce stress, increase circulation and can help relieve pain, which might explain why pins for these have gone up 203% YoY. Known as the City of Spas Budapest is an obvious choice of destination for hot springs, with many of its 16th and 17th-century Turkish baths still in use today. However many beautiful destinations in Europe are home to this phenomena- there's even a Roaman-built thermal pool in Bath in the UK, where you can bathe as the Celts and Romans did 2000 years ago!

Check out Lonely Planets round up of 20 Natural Hot Springs in Europe for more natural wonders inspo. 

Swimming Holes

And whilst we're on the subject of natural wonders, swimming hole pins have gone up 183% YoY. This is one of the many trends that indicate jet setters are craving calming, outdoorsy retreats over clichê tourist hotspots. Luckily for these travellers there's an abundance of stunning secret swimming holes to be admired all over the globe with North America, Samoa and Mexico being home to some of the clearest natural pools in the world.

Fancy a dip? Check out these Top 10 Breathtaking Natural Swimming Holes

Ghost Towns

There are hundreds of eerie, abandoned ghost towns scattered across the United States and these appear to be the latest trend for thrill-seekers, with searches for ghost towns  up +188% YoY. Top pins reveal old mines, haunted houses, spooky cities and remnants of the Old West. If you're planing a road trip round America,  a visit to one of these ghost towns makes a spine-chilling adventure!

Wellbeing Retreats

Do you ever come back from a holiday feeling like you need, well, another holiday? City breaks and group holidays can be so exciting but they often do little to help you de-stress if your itinerary is packed with sight seeing and boozing. According to Pinterest, health, fitness and wellness trips are 2017's remedy to our chaotic urban lifestyles. People are looking to travel to destinations for marathon running, 'bikini' boot camp sessions and yoga retreats, with searches for fitness travel +618% YoY and searches for meditation retreats +88% YoY.

Check out blogger Camille Style's top recommendations for wellness and yoga retreats in exotic destinations.

Digital Detox

These days it's hard to take a picture at a tourist hotspot without someone else trying to take a picture of the said tourist hotspot getting in the way. The desire to photograph all of our travel experiences is understandable but, sometimes the quest for the best Instagram picture can stop us feeling like we're actually 'present' when we visit amazing sights and landmarks. In an age of digital addiction (the average person checks their phone at least 85 times a day), holidays are becoming less and less about unplugging, which is why many travellers are now searching for tech-free holidays. According to Pinterest searches for 'digital detox' have increased +200% YoY and searches for forest bathing +152% YoY.

If you need to curb your addiction to wifi- here's 10 Off-the Grid Holidays for a tech-free getaway.

The  Party Holiday

The popularity of wellness and detox destinations is not to say the time for party holidays has been and gone. Far from seeking mindfulness through quiet retreats, twenty-something backpackers are heading to bustling cities and boozy beaches for an adventure, with searches for Thailand's Full Moon Party up 67% YoY and searches for Brazil's Carnival up a whopping 900% YoY. Rio de Janero's famous carnival is the largest in the world, spanning five full days of drinking, dancing, music and parades. Check out these 11 other cities you definitely want to visit for an adventure holiday in your twenties.

Global taste palette

Travel trends go beyond the destination, influencing everything from fashion and interiors to food and drink. This is reflected in the Pinterest travel trends, with increases in searches for things such as Copenhagen shopping (up 44%), embroidery outfits (up 43%) and Korean beauty (up 125%) being attributed to the growth in travel to Scandinavia, Eastern Europe and South Korea. When it comes to food, pinners are also looking for global inspiration, with searches for Shakshuka (a North-African dish of eggs poached in a sauce of tomatoes, chili peppers, and onions) +125% YoY and searches for Plantain (a popular dish in Latin America) +83%.

Feeling peckish? Here's 10 quick & easy International Recipes to try from blogger The Wanderlust Kitchen

Artisanal Coffee Shops

Café culture is one of the fastest growing markets in the UK, which has seen a huge rise in the popularity of independent coffee shops in recent years. This has clearly influenced travel trends, with searches for third wave coffee shops up 283% YoY. For those who don't know (or more accurately don't care about) the difference between Ecuadorian and Ethiopian coffee beans then a trip to find an authentic coffee shop might not be your biggest priority on your next city break. However when you discover what beauty lies in the local favourites over global chains, you'll never want to step foot in Costa again (especially when abroad)!

Planning a trip to Paris soon? Check out these Authentic Parisian Cafés you won't want to miss.

If none of these trends quite float your boat then you can find more great destination ideas over on our Pinterest......

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