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Instagram Update | A Community Reacts

We LOVE Instagram.

Checking our Instagram feed has become part of our daily routine. Catching up with all of the great content our favourite #IGers have been posting, scanning our feed for new, like-minded people and finding brilliantly curated accounts inspires us to do more with our own account.

Change is often met with scepticism so it is of little surprise that the reaction to Instagram's rollout of a 'slideshow feature' has been mixed. In case you missed it, the new update allows users to post up to 10 photos and videos in a single post. Posts with multiple photos and videos will be presented inline with the primary Instagram feed as a single post that can be swiped carousel-style to reveal additional photos.

Whilst Instagram is our 'go to' for curated imagery, Twitter is where we go to see the public's reaction to topical events. That's exactly what we did this morning. Here's what people have been saying...

Some users are "nerding out"

Is the move a step forward?

Nik Speller from Utility favourite, Buckets & Spades Blog has tweeted a battlecry of sorts. Give the people what they've been asking for...

Others have greeted the change with a sense of humour. Jessie is waiting to see who bites first.

For this one user, the update doesn't even seem to work.

We caught up with PR expert and personal Instagram user Kay Brown from BlueClaw for some insight into what the new update actually means for users going forward.

Following the introduction of the Instagram algorithm there's been a greater focus on refining personal photography on the channel to increase engagement. This, however, is just one part of the puzzle as users are increasingly seeking accounts whose images are curated in the gallery format so they know what to expect in their feeds if they tap follow.

Owing to the curation element, this has created some restrictions for Igers looking to grow their followers and while it has encouraged creativity in some ways, it has also meant that good/beautiful/interesting images haven't been posted for the pure fact that they wouldn't look as good in the Igers profile grid.

The introduction of the slideshow will give users and businesses an opportunity to showcase more than one part of their day/project/photoshoot without the fear of ruining their curated profiles. It will also allow users to give their followers the chance to dig deeper into their photography with close ups or skip multiple photos that they might not be as interested in (a friend of mine has already used the feature to reduce the 'baby spam' on her feed).

It will be interesting to see how this affects the use of Instagram Stories which has been increasingly utilised as a place within the platform to share outtakes, behind the scenes and every day images that don't fit in with the colour palette or theme of the profile grid.

Have you got any thoughts on the new update? We'd love to hear them.

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