The Pantone Colour Of The Year is more than just a colour trend. The Vice President of the Pantone Institute, Laurie Pressman, put it perfectly - "it’s truly a reflection of what’s needed in our world today.” 2016 saw Rose Quartz & Serenity partnering up to create a calming-couple of muted tones as we saw the rise of mindfulness and minimalism. 2017 brought us Greenery and along with it came an influx in people creating their own Urban Jungles in the comfort of their own home. So what does the 2018's Pantone Colour Of The Year signify?
All colours have a psychological impact and there are a plethora of studies into what traits certain colours have. Some are obvious - red means bad, green means good. Whether these traits have arisen from our use of the colours in a specific context or the characteristics of the colours themselves and their use in nature is a topic for debate.
So what about purple and violet? It's use in nature is sporadic so our influences may have come from it's human application through the years - the royal purple of the Queens gown. Purple and violet stand for creativity, power, luxury and royalty amongst other things; which is also met with feelings of snobbery, inferiority and introversion. However, the colour of the year is introduced to help affect positive change and should not be met with negativity.
Pantone's official statement for Ultra Violet reads...
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
For us Ultra Violet stands for creativity, thoughtfulness & progression - a better world to live in.
Using Ultra Viloet
If you are a fan of the Ultra Violet shade and what it stands for, why not add a splash of Ultra Violet in the home? We've selected a range of products in variations of violet and purple that are available at Utility Design.
- Knoll Bertoia Upholstered Side Chair | 2. Louis Poulsen Panthella Mini | 3. Hay AAL83 About A Lounge Chair | 4. Fritz Hansen Series 7 Chair | 5. Kartell La Marie Chair | 6. Hay Eclectic Cushion Blush | 7. Hay Spun Chair | 8. Kartell Memphis Stool
If you want to use Ultra Violet on you blog, social media or any other form of electronic or print media then Pantone have provided a designers pack that includes information on how to best use the colour and a wide variety of palettes to use with the Ultra Violet colour.