Normann Copenhagen Analog Magazine Rack - White

Simon Legald is a graduate of The Royal Danish Academy of Fine Arts and designs both small and large-scale products. Simon’s designs marry together craftsmanship and industry; he also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

Simon has designed some real classics in contemporary Scandinavian design including the block table, amp lamp and the furniture range, 'Form'. The Form range was, in fact, Legald’s dissertation project and after three years of development, it was taken into production by Normann Copenhagen. For Legald, people need to understand his designs and their functions. He keeps his plans simple and straightforward, displaying the technicalities instead of hiding them. “I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”