"Coming together is the beginning, keeping together is progress, working together is success" - Henry Ford
A lot has been said about the importance of collaboration in great design. Swedish design collective Front have listened and they're currently reaping the rewards of the 'three heads is better than one' approach. Comprised of Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren, Front work as a single unit with all three members engaged in every project from conception to completion.
Friends since University, the Front ladies have created many one-off pieces for collectors and galleries. Work from the design studio can be found in leading collections, such as the Museum of Modern Art in New York. Following a process of exploration and experimentation and driven by their fascination of magic, Front create objects that aim to communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field.
If you're in Brussels, Liège, Madrid, Barcelona or London you may even notice a cold front coming in as they've designed a special Cloud shaped ice cream for Häagen-Dazs. "As Scandinavians snow is an essential part of our winters," said the designers. "We were inspired by how the snow clouds in the north transform the landscape. We made an ice cream snow cloud that sprinkles snowflakes on your plate."
The Blow Away Vase designed for Moooi shows one way that Front has embraced new technology in their practice. Using 3D software and a simulated gust of wind, the vase is frozen mid-motion, bending to the power of nature. The video of the transition of the vase on their site shows how their methodology informs their practice and the resulting aesthetic, which has both artistic and commercial value.
Though not typically Scandinavian, we love the experimental nature of Front's designs. Here at Utility we're especially keen on their Horse & Rabbit Lamps, created for Moooi. Do you have a favourite Front design?