How did the ny-lon brand first come about?
Ny-lon was founded by Jerry Sacher in 2004. Having previously owned Jerry’s Home Stores, the famous brand that brought distinctive American 50s style homeware to England, Jerry embarked on a new project to create his own design studio.
Why did you decide to open offices in London and New York?
We opened the London office 10 years ago and we had a rapidly growing customer base in the US, so we decided to open an office in New York. When we visited the area of Dumbo in Brooklyn, we immediately fell in love with it. It's such a hub for the emerging creative arts and technology scene in New York so we thought it was the perfect fit.
How big is the team behind ny-lon?
We are quite a small team spread between London and New York. Our London studio consists of Olly who is the design director and his team of graphic designers, an illustrator and a textile designer. Jerry works alongside all the designers and our commercial director Nicky. The studio is very small therefore we always end up working together, which is really fun. In New York, Kate is our creative director and leads the even smaller team of textile designers.
As a creative agency why did you choose to specialise in home and gifts in particular?
When the company first started it was clear that the team’s combined skills and experience were strongest in home and gifts. It’s just what we like to do.
What made you decide to launch your own brand after creating brands for other businesses?
We’ve spent many years designing for clients and although this is very rewarding, you don’t always get to put your own vision into practice! We thought the time was right to launch our own brand and Everyday Goods was born.
As ny-lon has extensive experience and knowledge of product development, how hard was it to launch the brand?
Creating a new brand from scratch is always a challenge, but design generally relies on a lot of problem-solving which comes in very handy. We learnt and continue to learn something new everyday which is not only helpful working on Everyday Goods but also in our consultancy work.
What was the inspiration behind the series 'Everyday Goods'?
We wanted to create a range of products that were vibrant and playful, and that people would like to receive as gifts. Travel accessories and small items for the home make great gifts all year round as they’re both fun and functional!
What has been the greatest challenge in launching ny-lon?
Translating great ideas into good, commercial products can be challenging. It is also the fun part too.
What has been the biggest highlight of launching the brand?
It’s always exciting to see products that everyone has worked so hard on come to fruition, especially when all the samples start to arrive! I think the highlight though would have to be the great reaction that we received to the brand and products when we launched at the Home Show in January – that made all the effort worthwhile!
What is the one piece of advice you could give to other businesses thinking of launching their own brands?
Considering the target audience is very important as it can impact on many different aspects of a brand, all the way from initial conception to the marketing and sales of the products.
What product do you enjoy designing the most?
All of us in the studio find travel hugely exciting so creating the travel accessories was really good fun. It was great to be able to work on products that we ourselves would buy! We always try to experiment with the packaging, and for this range wanted to make it cool and original, so it was exciting coming up with ideas that would make the packaging stand out.
What do you love most about your job?
I love being part of a creative team. Being surrounded by people who are talented in so many different areas makes it a very inspiring and dynamic place to work!
What made you choose Utility to stock your products?
Like Utility, everyone here is very passionate about original design and products that are a bit quirky that will excite the customer. I think we have a similar ideology and it seemed like a great fit right from the start!
What does the future hold for your brand?
We’re lucky to always have exciting things going on in the studio, including the next phase for Everyday Goods in the coming months. We’re always busy working on the next big idea so watch this space!