0

Are you sure?

You still have in your basket

If you continue to our gift website, these items will not be present in your new Utility Gift basket.s in your basket won't carry over to the gift site.

However, your Utility Design shopping basket will be saved here for 30 days should you wish to return to it.

COVID-19 Update : We Are Still Delivering Worldwide | Sign Up To The Utility Newsletter For 10% OFF Your First Order

  1. Home
  2. Blog
  3. Exclusive Interview with Dansk Creative Designer Malene Storm

Exclusive Interview with Dansk Creative Designer Malene Storm

Here at Utility we are big fans of design led and unique jewellery, and the simplistic yet stylish creations by Danish brand Dansk Smykkekunst are no exception sitting perfectly with our contemporary ethos. Find out more about the brand and the husband and wife team behind some of our favourite jewellery designs, and discover the collections online and in store now!

C-&-M-

 

How was Dansk Smykkekunst first created and what was your main motivation?

Dansk Smykkekunst was established by my husband Christian’s stepfather in 1971 when he began producing genuine silver jewellery in a basement in Copenhagen. Since then my husband and I have taken over the company and are now running it together.

Today the company designs fashion jewellery and accessories and strongly believes in the idea that all women should have the opportunity to wear a unique design at a reasonable price. The collections are always very versatile and are designed for a variety of women. The style is simple and has a distinct Scandinavian look.

As creative designer why did you choose to specialise in jewellery and fashion accessories?

I have a background in sales and have always been interested in fashion and the newest trends. When I married into the company 8 years ago there was no dedicated designer, so it was a natural step for me to take on the design process.

Blog-3

How big is the Dansk team?

Dansk Smykkekunst has an office in Herlev just outside of Copenhagen where Christian and I run the company together with a team of 5 employees. Outside of the office we are represented by 45 agents who are based in 11 European countries as well as the USA, Canada and Russia.

What is a typical day in the office for you?

As Head of Design & Concept there really is no typical day as the tasks at hand vary according to the season. Of course I am always in an inspiration gathering mode but my days may consist of travelling – either to the East to meet with our manufacturers or with our agents throughout Europe- designing, running statistics or evaluating our recent collections so as to plan future designs.

What was the inspiration behind your new Spring/Summer collection?

When I create a collection I always take into account the newest trends, colours and styles. As it is important to us to design for a broad variety of women it gives me the chance to take the collections in several different directions. I always try to incorporate something classic, a little bling, some very stylish and strong Scandinavian pieces and some statement and more daring pieces.

What has been the biggest highlight of launching the brand?

Taking the Dansk Smykkekunst brand to a new level. Last year, Danish Smykkekunst A/S was one of five companies to receive the King Frederik the Ninth Honorary Award for our exemplary efforts on the Danish export market. Christian and I were presented with the prestigious award aboard The Royal Yacht ”Dannebrog” by Henrik; His Royal Highness The Prince Consort at a prestigious ceremony on 26th June 2014.

What is the one piece of advice you could give to other designers who want to launch their own company?

Believe in yourself and your ideas. Be flexible and don’t be afraid to take things in a new direction.

What is your favourite thing to design or your favourite piece you have designed?

I always design different lines within the different collections, so it’s fun to design the matching ring and bracelet for a necklace I’ve originally created.

 What do you love most about your job?

The variation in my workdays and the opportunity to always create something new.

What does the future hold for your brand? What are your next plans?

Until now our primary focus and dialog has been with our business customers and stockists. From August 2015 we will, with the help of our agents, establish ourselves more on the social network market. By doing this we wish to strengthen the Dansk Smykkekunst brand and obtain a closer connection with the women we design for. I hope we can continue to make a difference in the fashion jewellery market!

Next Working Day Delivery

View UK delivery options

Delivering to 150 Countries

View delivery options

Thank You Messages

I have rarely experienced such excellent quality advice, support and reliability. Your staff communicate effectively and helpfully. I am a truly satisfied customer. I love my String Shelving and I will not hesitate to return to Utility for my next purchase. Thank you!

Oct 24th 2019 | Sarah

Your customer service has been fantastic. I'm seriously impressed. Really pleased to be able to place the bigger order and make your time worthwhile. I think I need to send you a medal!

May 19th 2019 | Jason

I just wanted to express my thanks again for your great customer service. I ordered my items less than 24 hours ago and I’ve amended my order- yet I still have my order here with me now. You went out of your way to deliver my order and I’m very grateful. I wish more places had people like you :-)

May 14th 2019 | Louise

Thanks so much for your extraordinary service. -

Jun 19th 2019 | Maria (US)

Thanks again for such amazing customer service - I have honestly been so impressed by everything! Thank you for doing such a wonderful job

Jun 19th 2019 | Amber

Excellent customer service and immediate response to enquiry (live chat). Very happy every time used Utility both online and on high street.

Jun 28th 2019 | Jo

I couldn't be happier with the custom made sofa bought through the online store. It is perfect and made all the more enjoyable by buying it through the guys at utility. Ben and Paul who delivered the sofa were amazing, kind and really helpful in a difficult situation (of course the lift broke when I was getting something delivered). Would highly recommend!

Aug 13th 2019 | Holly

Just wanted to message and say that I'm a big fan of the Utility Stores and the types of products you guys sell. I work close by to the Manchester store at University Green, so I'm popping in a fair bit generally for cards, gifts, etc. I just nipped in again this afternoon about one product I'd bought earlier and the staff were super helpful and attentive. It made it really easy, and I was in and out in no time.

Aug 13th 2019 | Richard

Just wanted to drop you guys a quick note to say how happy I am with the service I have had. Especially the two guys who delivered/carried into an awkward space/built/then took away the packaging, not to mention then gave me a lift into town. Thank you. Plus the sofa looks amazing. I will definitely be using you guys more in the future and will highly recommend you to anyone who will listen.

Sep 13th 2019 | Luke

Thank you for all your help and customer service, the Eames Lounge Chair arrived yesterday and I love it.

Nov 1st 2019 | Ross

Comment: I just wanted to say that Esther on the checkout in the L1 store made my day today she was so friendly

Dec 9th 2019 | Katy