Are you sure?

You still have in your basket

If you continue to our gift website, these items will not be present in your new Utility Gift basket.s in your basket won't carry over to the gift site.

However, your Utility Design shopping basket will be saved here for 30 days should you wish to return to it.

Sign Up To The Utility Newsletter For 10% OFF Your First Order

  1. Home
  2. Blog
  3. Designer of the Month - Naoto Fukasawa

Designer of the Month - Naoto Fukasawa

Naoto Fukasawa

Born in Yamanashi, Japan in 1956, Fukasawa graduated from Tama Art University's Product Design Department with an early focus on designing microelectronic devices such as watches. His move to the United States to join IDE in 1989 coincided with the rapid growth period experienced in Silicon Valley. During his time in the states Fukasawa was involved on a wide variety of design projects including the design of computers and electronics for companies in Silicon Valley as well medical equipment, furniture and sporting goods. In 1996 he returned to Japan where he set up and headed IDEO's Tokyo office before establishing Naoto Fukasawa Design in 2003.

Fukasawa brings an original approach to all of his design projects by attempting to define the boundaries of relationships between objects, people and environment, a philosophy often referred to as "Outline". Speaking to April Kilcrease of InteriorDesign.Net. Fukasawa speaks about how he feels that truly good design should be anonymous.

"In design, memory is not memory of the mind, but rather memory of the body, or active memory. The body is always interacting with the environment, even when you’re thinking about something else. People easily forget these moments, because they’re not really conscious of them. [For example,] I’m focused on this interview, but my hand is a little wet from this water bottle. People easily forget these moments, because they’re not really conscious of them. If you’re confronted with an ugly, uncomfortable water bottle, you immediately loose your focus and think “Oh, that’s not really great.” But if a product is well designed, your body will already know how to use it. The design will dissolve into the behaviour. That allows you to focus your mind on something else, and at the same time your body feels very good. When I observe someone who is enjoying a product I designed, even I know she is thinking about other things. But it’s not necessary to me that she consciously think, “This is great.” I don’t need that. The design should be anonymous."


As part of Naoto Fukasawa Design Group, Fukasawa has created pieces for some of the worlds most desirable brands including Magis and Swedese. One of his most successful ranges in terms of commercial appeal is Deja Vu for Magis, which features a versatile dining chair and stool and dining table suitable for indoor and outdoor use, as well as a dining table & mirror, all available to buy online at Utility.

Alessi Cha Teapot Kettle Alessi Cha Teapot Kettle

Other great Fukasawa designs available at Utility include the Artemide Itis Desk lamp, Magis Cosino Storage System, Magis Pizza Table, and one of our favourites, the Alessi Cha Teapot Kettle. To view these and other designs from Fukasawa click here.

Next Working Day Delivery

View UK delivery options

Delivering to 150 Countries

View delivery options

Thank You Messages

I have rarely experienced such excellent quality advice, support and reliability. Your staff communicate effectively and helpfully. I am a truly satisfied customer. I love my String Shelving and I will not hesitate to return to Utility for my next purchase. Thank you!

Oct 24th 2019 | Sarah

Your customer service has been fantastic. I'm seriously impressed. Really pleased to be able to place the bigger order and make your time worthwhile. I think I need to send you a medal!

May 19th 2019 | Jason

I just wanted to express my thanks again for your great customer service. I ordered my items less than 24 hours ago and I’ve amended my order- yet I still have my order here with me now. You went out of your way to deliver my order and I’m very grateful. I wish more places had people like you :-)

May 14th 2019 | Louise

Thanks so much for your extraordinary service. -

Jun 19th 2019 | Maria (US)

Thanks again for such amazing customer service - I have honestly been so impressed by everything! Thank you for doing such a wonderful job

Jun 19th 2019 | Amber

Excellent customer service and immediate response to enquiry (live chat). Very happy every time used Utility both online and on high street.

Jun 28th 2019 | Jo

I couldn't be happier with the custom made sofa bought through the online store. It is perfect and made all the more enjoyable by buying it through the guys at utility. Ben and Paul who delivered the sofa were amazing, kind and really helpful in a difficult situation (of course the lift broke when I was getting something delivered). Would highly recommend!

Aug 13th 2019 | Holly

Just wanted to message and say that I'm a big fan of the Utility Stores and the types of products you guys sell. I work close by to the Manchester store at University Green, so I'm popping in a fair bit generally for cards, gifts, etc. I just nipped in again this afternoon about one product I'd bought earlier and the staff were super helpful and attentive. It made it really easy, and I was in and out in no time.

Aug 13th 2019 | Richard

Just wanted to drop you guys a quick note to say how happy I am with the service I have had. Especially the two guys who delivered/carried into an awkward space/built/then took away the packaging, not to mention then gave me a lift into town. Thank you. Plus the sofa looks amazing. I will definitely be using you guys more in the future and will highly recommend you to anyone who will listen.

Sep 13th 2019 | Luke

Thank you for all your help and customer service, the Eames Lounge Chair arrived yesterday and I love it.

Nov 1st 2019 | Ross

Comment: I just wanted to say that Esther on the checkout in the L1 store made my day today she was so friendly

Dec 9th 2019 | Katy