Few would disagree that the biggest publishing craze of the year has been Adult Colouring Books. Following the worldwide success of ink evangelist Johanna Basford’s “Secret Garden” and “Enchanted Forest” colouring books (which have sold 13.5 million copies in 50 countries), a massive new industry category was launched, sending grown-ups all over the globe on Supermarket trips for wine and Crayola. In Brazil, Basford's books were so popular that news papers even declared there was a national shortage of colouring pens and pencils. As adult colouring books continue to top Amazon best-seller charts, the trend looks set to stay. For anyone yet to buy into it, here are five great reasons you need an adult colouring book this Christmas….
1.Colouring Books are De-stressing
Colouring is a fun and calming pastime that an accumulation of research has shown can help achieve mindfulness, curb anxiety and most of all, relieve stress. Studies suggest that structured, rhythmic endeavours like colouring or paper craft can ease you into a meditative state that allows you to forget about negative thoughts and worries, whilst many fans report to find a rewarding pleasure in the process, hailing it as a therapeutic antidote to their stressful day-to-day lives.
2.They Create Amazing Art Work
Colouring allows anyone of any age and ability to explore their creativity, and what better way to show off your work than by pinning or framing it to the wall? Colouring books like Dream Cities, The Secret Garden Artists Edition & Animal Menagerie are printed on high-quality paper that can be easily removed for framing or craft projects that make fun & quirky additions to any home.
3.They’re pleasantly Nostalgic
Many publishers have interpreted the adult colouring book craze as being part of a larger, more pervasive fashion among adults for childhood objects and experiences, (over half of young-adult books sold on Amazon are read by adults, & trends such as adult pre-school and adult summer camps are growing in America). Adult colouring books are pleasantly nostalgic without being dumbed down, and offer the tactile sensation of pen to paper we’re missing in the digital world.
4.They Stimulate the Brain
Whereas in the past adult colouring books were novelty items containing cartoon, child-like illustrations, the diverse range of books available today such as Fantastic Cities & A Million Cats, are full on complex intricate images that will stimulate the brain, engaging your hands as well as your mind and focus.
5.They make a great gift!
If you're struggling to find a gift for the person who has everything, a colouring book, craft book or colouring poster could just be the answer. From Harry Potter & Game of Thrones themed colouring books to books full or floral and feline illustrations, there's something out there for everyone.
To view our full range of colouring and craft books, click here.