Unbrandable

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Specification

  • Author: Adam N. Stone
  • Pages: 184
  • Dimensions : 22.9cm x 16.6cm
  • ISBN : 978-0-500-29192-4

Information

Unbrandable - #HowToSucceedInTheNewBrandSpace

Collectively, brands are perhaps the most powerful force in the world. That was also once true of dinosaurs. What is the new brand space that is emerging? What do the new consumers – the ‘Unbrandables’ – want? And how should brands behave?

Adam N. Stone, aka King Adz, is an advertising and brand professional, a film-maker and an author. His previous books include The Urban Cookbook, Blek le Rat (as co-author), The Urban Traveller’s Sketchbook and The Stuff You Can’t Bottle, all published by Thames & Hudson.

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