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B&B Italia was founded in 1966 by the enterprising and charismatic Piero Ambroglio Busnelli. The company quickly became an international reference point for upholstered furniture thanks to a brilliant new technological process which introduced an industrial approach to manufacturing designer furnishings for the first time in the history of the sector.
Over a period of decades its innovative influence spread to other sectors in home and outdoor furnishings and ultimately the contract furniture market.
Since it was founded B&B Italia has been a pioneer in the furniture market and has it has won international acclaim as a representative of Italian furniture design. The B&B Italia brand is seen as highly aspirational and, far beyond upholstery, it's realm now reaches into beds, tables, storage and wall systems and objet d'art.
B&B Italia is located north of Milan in a prestigious building designed by Richard Rogers and Renzo Piano. It is also majority shareholder in the equally innovative Moooi brand.