is an evolution of Wrong For Hay, a design venture and collaboration between Danish design brand HAY
and London-based designer Sebastian Wrong
. Now focused exclusively on creating progressive and accessible lighting designs, the company has a future facing ethos, centred around technological advancement and idiosyncratic design.
Based in London under the creative direction of Sebastian Wrong the collection clearly draws upon the city’s creative energy, eclecticism and talent to explore new working relationships, new products and new markets. HAY’s principle of good design at accessible prices is central to the WRONG LONDON ethos.