Founded by product designer Pete Sunderland and graphic designer Ross Baynham, Instrmnt describe themselves as a multi-disciplinary team with a single objective: to create minimalist, high quality goods that are accessible to all. Here are Utility, we believe that "design is for everyone" so it makes perfect sense for us to stock Instrmnt watches.
Instrmrnt value process and design primarily with the user in mind. The goal when creating their watches was to create a high-quality watch with Swiss components and a simple, utilitarian design. While studying at Glasgow Caledonian University, Sunderland & Baynham would "discuss watches all the time" but there was always something they wanted to change. "Instrmnt 01 really did come from us saying: 'I love this watch but I hate X about it', so it was almost selfish," Baynham says. "We thought: 'we’re designers, we love watches, why don’t we make the watch that we want to wear? Why don’t we make the watch that is perfect for us?'"
The hugely popular 01 range is available in a gunmetal casing and tan leather strap; a brushed rose-gold casing and brown strap; a brushed black with a black strap and a brushed black casing with black face and black leather strap.